Welcome to Squish Season: Your Guide to August's Biggest Squishy Drops

If your kids (or let's be honest, you) have been living for every NeeDoh restock this year, buckle up, because we're officially declaring August "Squishy Season" at The Kid Collective.

Squishies have had a huge year. NeeDoh has gone viral, squish-and-stretch toys are all over TikTok, and demand has been outpacing stock almost everywhere. So this August, we've lined up one of our biggest ever runs of squishy restocks and brand-new drops; from firm favourites getting a restock, to entirely new ranges landing on our shelves for the first time.

Here's everything coming, and more importantly - how to make sure you don't miss out.

NeeDoh: Fan Favourites Are Coming Back

The range that started it all for a lot of squishy fans. We've got restocks of NeeDoh fan favourites landing throughout August, and there's a strong chance of some brand new lines joining the family too. As always with NeeDoh, when it lands, it tends to go fast.

SPEKS: GUMPS Land, Blur, Pivot & Slabs Follow Mid-August

SPEKS are bringing the fidget game up a notch this month. GUMPS are expected early in the drop calendar, with Blur, Pivot, and Slabs now landing mid-August. If you've been after these since they were first teased, this is the window to watch.

Keycraft: Mystery Bags, Mini Bao, and the Brand New Big Squij Range

Keycraft are going big (literally) this Squishy Season with three exciting drops:

• Squishy Shimmer Mystery Blind Bags — shimmery, quackers, and a genuine mystery pick each time
• Mini Lucky Bao Mystery Squishy Dumpling — the mini version to the most-loved squishy launches of the year (with the larger dumpling dropping soon!)
• The Big Squij Range — brand new to Keycraft, and brand new to us. Twelve oversized, ultra-squishy characters to collect:
  • Duck
  • Dino
  • Watermelon
  • Capybara
  • Penguin
  • Peel & Stack Burger
  • Donut
  • Dachshund
  • Dumpling
  • Unicorn
  • Marshmallow
  • Gummy Bear

With twelve characters in the Big Squij range alone, this is shaping up to be a proper collect-them-all moment.

🔔 Don't Miss a Single Drop — Here's How

Because of the scale of demand we're expecting this Squishy Season, a lot of these will be ghost drops - meaning they'll go live with no warning and no countdown. Where we've got bigger stock levels, we'll give a heads up with sneak peeks on social first. Here's exactly how to make sure you're first in the queue:

1. Click "Notify me when back in stock" on any squishy product pages for the items you want. The second that item goes live, you'll get an email from us
2. Follow us on social and turn on post notifications - this is where sneak peeks will drop first when we have the stock to give a preview. Find us on TikTok and Instagram
3. Sign up to our newsletter - for the wider Squishy Season updates, launch dates as we can confirm them, and first access where possible.

Set all three up now, because with ghost drops there's no second warning.

Why It Matters Where You Buy Your Squishies From

With demand this high across the squishy category, it's no surprise that counterfeit and unofficial versions have started popping up, often on marketplaces, corner shops and resale sites, at prices that seem too good to be true.

Buying from a trusted specialist retailer like The Kid Collective means:

• Genuine, authentic stock: sourced directly from the brands themselves, not third-party resellers
• Safety tested to UK/EU standards: proper toy safety testing and certification, not just a similar-looking dupe
• Real customer support: if there's ever an issue, you're covered
• No nasty surprises: no low-quality packaging, no weird texture, no missing safety marks that counterfeit squishies are known for

Squishies might look like a simple toy, but authenticity and safety testing really do matter, especially for younger children. When in doubt, buy from a specialist who can guarantee where it came from.

Get Ready for Squishy Season

August is going to move fast. NeeDoh restocks, SPEKS restocks and new lines, Keycraft's mystery bags, and the brand new Big Squij range all landing within weeks of each other. This is the biggest Squishy Season we've run yet.

Turn your notifications on. Follow us. Sign up. Squishy Season starts now.

👉 Discover the Squishy Collection

By Charis Patel